Marketing Mix

A recent poll numbers show how Internet traffic is growing exponentially and is ready for an increase of 600% in 2012. The sharp increase in Internet traffic comes at a time when the convergence of mobile search technology and research capacity to drive growth in online marketing, local search and mobile search to similar heights – in driving traffic to small and large businesses, that a ” have footprint “in the new digital economy of today.

impressive network in the world market leader Cisco Systems, a sixfold increase in global Internet traffic, and stressed the importance of the growing online marketing and advertising on the Internet will play in companies large and small consumers, who are more on online shopping and “Windows” to . go Cisco Visual Networking unveiled its Index (VNI) Forecast for 2007-2012 on 16 June, which means that we are seeing an increase of 600% of Internet traffic in 2012. Cisco VNI projections predict that Internet traffic doubles every two years after a compound annual growth rate of 46 percent p [ER 2007 to 2012.

A key element in the increase in Internet traffic is video streaming. Cisco anticipates that until 2012 the market "Video only 400 times are the traffic on the U.S. side of the Internet in 2000. Increasingly, marketing agencies and advertisers away from traditional media and online movement to consumers use the Internet movement. It should be that this movement of online consumers will be much the result of the increasing tendency of consumers to the Internet from mobile access are cautioned Mobile - a trend is as RIM, Nokia and other mobile phones and mobile device manufacturers are moving to the beat Apple has recently increased to its next-generation 3G iPhone.

Cisco is predicting that mobile data will double every year from 2008 to 2012 and emphasized the importance of mobile search to play in the new digital economy. Jupiter Research, a leader in the analysis of online research has predicted that the annual revenue from the mobile search revenues to reach US4.8 billion annually by 2013.

As technologies converge, the driver is behind the big jump in online advertising and mobile search is to be expected - no surprise for those who have followed the new technologies of Web 2.0 - Local search. Jupiter predicts that the new digital economy, the local search most popular service among all advertisers and attracts 40% of all costs for the mobile search advertising zwischen 2008 and 2013.

The convergence of technologies is to promote the growth of mobile search and local search in particular is illustrated by the Google CEO Eric Schmidt has been. Go to a sensational interview with Maria Bartiromo CNBC boasted earlier this spring, the head of the giant search engine, such as the improvement of the advanced features of mobile search mobile devices (like BlackBerry or iPhone 'Apple), with progress on Google Maps Google Local search capabilities by combining Google in real time and precise local search geopraphic reality.

"(W) hen I fly somewhere," said Schmidt CNBC: "I bang open my iPhone ... and my BlackBerry and it's all in my world I have in a country that I'm never been en landed. It is a remarkable achievement. "Schmidt said Google was after the surge of technology from Google Maps Local Search." (T) was there a significant increase in the maps, Google Maps, a great success, says Dr. Schmidt. "(W ) hen I want to go to the equivalent of a Starbucks, just type "Starbucks" that it is there, says. For me it is simply huge - a big improvement. And the service is available in almost all the world. "

This is current practice, high-flying Google and technologically rich CEO is becoming more common for consumers in the digital road. be to make the expected growth in Internet traffic, and the radical change in advertising dollars into online marketing and the growing trend of Internet-savvy consumer mobile search, clear forecasts, trade and commerce. Although there is still a specialist in the local markets that rely on foot traffic for your business, more and more the impression that it generates a company that is customer traffic to your website and online shop. And conduct that search traffic mobile address. As the balloons online traffic by 2012, the importance of local search, mobile marketing and online research as well as with the ball.